Thursday, August 18, 2011

Teaming up with IMG and Cam Newton



PERSONE has just been engaged to create and develop various branding materials and logo concepts for NFL quarterback Cam Newton of the Carolina Panthers.

Cam made headlines due to his stellar performance record at Auburn University, as well as his being the NFL's 1st round draft pick in 2011 and winner of the esteemed Heisman trophy in 2010.

PERSONE is working with his management company and agent at IMG to produce several variations of logos and other branding elements to distinguish Mr. Newton's personal brand as well as to complement his existing clothing endorsements with athletic and performance clothier Under Armour and other possible future marketing or endorsement endeavors.

Newton was also featured in a July 2011 GQ magazine interview and photo spread promoting the young athlete.


Friday, April 15, 2011

Serving it up for James Blake Foundation



PERSONE has just been selected to lead the design and branding for the new James Blake Foundation web site and logo. The Foundation will be focused on approximately 3-4 charity, information awareness and fundraiser events per year, including the event it's hosted for several years, Serving for a Cure. Stay tuned for more updates including the new site projected for later in Summer 2011.

Friday, April 8, 2011

Caldo Jewelry Web Site Re-design



The creator behind the elegantly crafted pieces from Caldo Jewelry Design approached PERSONE to re-design their website and update the functionality so they could update it more easily by themselves.

Though we were going to build the site in WordPress as the underlying CMS, we wanted to think outside the box and keep things unique and non-linear. By contrast, we also wanted to keep things anchored and focused within a certain range of offerings. We are going to be implementing an e-commerce element to this site as well, so Caldo can sell pieces directly from their site. In addition a slideshow on the homepage will feature several of the designs from each product category or collection.

We are still in development on this project, and will post updates when there's more news!

ArcTouch Video Reel

ArcTouch: Video Reel & Animation

ArcTouch, a San Francisco-based mobile application development studio, Our goal was to reposition their marketing focus on agency partnerships, and decided to highlight the many larger brands they have worked and associate the greater name recognition of their clients' brands with their firm's application development services. They have worked with numerous agencies and bigger brands already, and their client list reads like a "who's who" in the advertising industry, something they wanted to impart to the viewers, to encourage them to do business together and to pre-qualify ArcTouch as a premier development partner.

We took individual screenshots and video screen captures of 19 of their branded client applications and composited them into the appropriate devices, making sure to mimic the appropriate display formats and screen sizes as well as possible. We created timed step-throughs of the still images, editing the transitions to go with the beat in the accompanying audio track, and also used the song's timeline to arrange and edit the entire video, synching the visual edits and clips to various parts and transitions within the song.

ArcTouch used this presentation at a conference in Miami on February 25th. It was shown to over 40 different agency CEOs to great response. Over one third of the attendees approached the ArcTouch representative for more information and or to pursue new business together.

More PERSONE project case studies...

Sugar Ray Leonard and CMPR



PERSONE has just teamed up with Los Angeles-based sports-marketing firm, CMPR (cmpr.net) to assist with interactive marketing, creative and production services and maintain their company web site and that of prize-winning boxing legend, Sugar Ray Leonard (sugarrayleonard.net).

We have worked with CMPR before on an advertisement for Moves Magazine and have also developed several projects with another of their clients, a film production company called Red Bird Cinema (redbirdcinema.com).

Stay tuned for actual content updates, as yet we are just announcing the news! ;)

Monday, February 14, 2011

Live Music Performance for Archetype Fashion Show @ SF Public Works

We are proud to announce our latest live music performance from last Friday night at Archetype boutique's fashion show at San Francisco's Public Works. We collaborated with live percussionist Daniel Diaz-Tai, who represented on the cajon and also electronically with a Roland Handsonic drum pad, and also accompanied a live opera performance and improvisation by Maki Noguchi during the three parts of the runway show.

First, we created our music demo for the event by sampling electronic inspired beats and arranging them in a studio produced track, with textural samples taken primarily from the futuristic Blade Runner movie soundtrack performed by Vangelis, and we also used several popular opera tracks and used vocals and sampled effects from CDs that were looped and recorded to a Logic timeline. Once in Logic, we had greater control to dissect the rhythms and beats and determine which were the most effective sounds for the improvisation and collaboration with Maki and Daniel. In addition, we resampled live drum loops that worked well and ultimately used Ableton Live to collect all of the final sounds and for live playback during the show.

After creating the original concept piece that we would use to promote the show and also as a basis for the improvisation, we also re-sampled some of the elements and created individual stems for the various parts in the show. Some of the new work included several orchestral and string samples that were used to counterbalance the live vocals and give atmospheric elements to use in a call and response manner during the performance.

Ultimately, having the sounds separated into their own stems was hugely effective as it allowed us to reduce the overall arrangements down to their most basic sounds, and enabled us to mix in the other tracks as needed for emphasis and or to punctuate certain sequences in the show. It also allowed us to compensate for room dynamics and mix the bass parts including the kick drum and bass synths individually a bit lower than originally composed in order to accomodate the equalization and bass-heavy response of the club's system.

For more info see any of the following links:

Facebook invite with info
Archetype boutique's web site
Jasmin Zorlu Blog

Featured Los Angeles and Bay Area Designers

Bahida Dolic // www.behidadolic.com/
Chemline // chemlineapparel.com/
Danielle Pettee // www.daniellethedressmaker.com/
Jazmine Zorlu // www.jasminzorlu.com/
Kittenhawk // www.kittinhawk.com/
Kucoon // www.kucoondesigns.com/
Ric Rac Clothing // www.ricracclothingco.com/

Tuesday, February 1, 2011

Top 12 Ways to Cultivate Great Success!


In this tough economy, I am being forced to think differently, to evolve new strategies and new approaches to staying in business and continuing to develop my graphic design business (www.personedesign.com) and continue building my studio as a resource for graphic design, web and mobile development as well as sound design and audio production and related services.

I am feeling incredibly challenged by my own inner demons also…beliefs that maybe I’m not destined to succeed with my own business, that I should capitulate, give up, and sell out, go back to the Man and get a “real job” at an ad agency somewhere.

At present I am at a critical point in this process as I really have to decide what I truly want and I also have to make it happen, so I can keep living in San Francisco and continue to grow as a person, as a leader and as a spirit continuing to strive for enlightenment in my current situation and present circumstances.

Given this all, I have been seeking encouragement and guidance for how I can best succeed and accomplish my dreams and want to share what I am learning, experiencing and collating from various sources, including some venerable Nichiren Buddhist mentors from the SGI-USA and also from within my own life experience:

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First, no matter what the problem, or what the obstacle or situation we face, we always have the answer inside of us, inside our own life. We truly determine our lives moment by moment as a result of our expectations and our internal attitudes that impel us to challenge or acquiesce when confronted with beliefs or situations that could either hold us back, or inspire us to rise up, rally, conquer and succeed.

In all situations, we must reveal the knowledge and wisdom that we have inside ourselves…and trust that we can and will succeed. We must trust in what we know, and in what we believe…trust in what we have experienced and what we are. We must trust in our dreams and believe that they are valid and valuable and that they guide us through the experiences we most need in our life. This is, in fact, the truth of the matter, since they invariably do lead us through our lives. Truly they are part of what makes us unique beings and we must trust that our goals and dreams are worthwhile…worth fighting for and worth really living for.

Since we already have what it takes inside of ourselves, what must we do to reveal the answers? Here are some of the top strategies that I have found and am using to stay on top of my challenges.

1) SPIRIT. Chant, pray, meditate or do whatever you do to connect deeply to your Spirit. The main battle is inside us…not outside, and the most fundamental and powerful change comes from the inside out. Believing in ourselves comes from within and affects the outer world fundamentally and immeasurably.

2) STUDY. Get more information and become more prepared, and more exposed and receptive to challenging new ideas… Even if our ways and ideas are hardened, in time they can soften and erode like water on rock.

3) SERVE. We are here as part of a community, no matter how removed we may feel. It is always important to consider this aspect of reality and also how we can most positively help or assist this community. This is especially true if one is experiencing hardship or difficulty with a service-oriented business or product that is made for people to use.

4) GREATNESS. It is of the utmost importance to focus on greatness and uphold high ideals. Parallel to this is not giving into negativity…whether that’s negative impulses from within ourselves, negative influences or pressure from other people or external sources. If we don’t shoot for the stars, how can we hope to escape the same, familiar orbits?

5) OPEN. Bend like a reed in the wind, don’t become too rigid…or you might snap instead of bending. In other words, cultivate yielding and bending gracefully with change. Life is ever-changing. We must always remain open to changing the way things are done, and the way we live our lives. If not, patterns become routine and life can lose its luster. To keep things fresh, we need to experience a variety of enriching, enlivening experiences. Part of what keeps things enriching and enlivening is the fact that these experiences are new…so our brain has to stretch and grow in able to understand it and process what is or has happened. This is vital to keeping oneself learning and active and always developing new pathways in the brain, which expand our mental acuity and brainpower.

6) BELIEVE. TRUST. HAVE FAITH. We already have the answers within ourselves and our lives, it is just a matter of revealing them to the world. It is extremely important to believe. That belief can also come from doing everything in your power to succeed. Consistently challenge obstacles and negativity and do everything possible to be successful and build successful habits. “The cost of freedom is eternal vigilance” or so Thomas Jefferson once said. In this, we must remain eternally vigilant against our own negativity most of all, and of this, the belief that we can succeed and that we are worthy of solving our problems and or achieving our dreams is paramount, as it will assist us most in elevating our mentality and challenging our negativity with the most elevated, enlightened thoughts.

7) NEVER say die. It’s hard to beat someone who never quits. If we quit along the way, it will be impossible to experience the wild successes we could have accomplished if we never stopped trying or achieving. In addition, part of the joy of a truly fulfilling life comes from being challenged and living up to these challenges…confronting and conquering them! Becoming victorious over obstacles brings incredible joy, security in oneself and encouragement to others, so never stop believing or challenging negativity or obstacles!

8) BRAINSTORM. This has always helped me to become aware of things that are already within my grasp. We have to act first within our primary circle of influence…where we already have access and can already affect things physically or contact other people in our network. It is from here that we can reach greater distances and meet more new people from whom we will learn and with whom we will lead the rest of our lives…but we must be present and start where we are now.

9) NETWORK. Our community is our lifeline to the rest of the world and universe…the truth of Life at every moment… These people and connections have the power to feed us with energy and support us in our lifetimes, and it’s important to stay connected. If we serve our community, our community will serve us. Also if we focus on other people (not ourselves or our own problems), we have greater perspective to view our own situation and can generate compassion for others and ourselves as well.

10) Be ACTIVE. It is far better to be doing things, than in-active or just passively thinking things over… Moreover, we often regret less the things we do, than the things we don’t do…and it’s often said that “it’s easier to ask for forgiveness than to ask for permission,” not to mention that we don’t even really have to ask for these things too often, especially not from ourselves when we are acting in the interest of achievement and accomplishing our own innermost and wildest dreams! Also, there’s probably always something more we can do to prepare ourselves for greater success, so do MORE! And, do it even better than before! Go for it!

11) CELEBRATE! It's important to celebrate our victories along the way and all of the conditions in our lives that have helped us to achieve these victories—even the setbacks! Also, it's important to truly value these things because they are precisely the experiences—which make up the fabric of our very own lives—that we must live through in order to accomplish our dreams, so we mustn’t disparage LIFE or any of the mysterious obstacles we encounter...without these defining features in the landscape of our lives, we wouldn't be who we are today.

12) REPEAT! PRACTICE! REFRESH. RENEW YOUR DETERMINATION. Life is about the journey. It is a process, and always good to stay fresh and current with goals and motivations to make sure we stay on track with what’s truly important to us in any given moment. It’s okay to change, too…it’s only natural, but the important part is to be aware of our goals, and always keep facing our obstacles with fierce determination!

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Mind you this does not imply that we will never be hindered by our negativity or by appearances of failure. Moreover that to truly succeed and be victorious through out our whole lives…we must NEVER say die, NEVER give up, and always rise up with a courageous attitude, one imbued with VICTORY, and promise, supported by faith, experience, trust and by an understanding of our own human psychology, of our true spiritual manifestation and by deconstructing the duality of the Self.

Onwards and upwards my friends! To victory and success!

Tuesday, January 18, 2011

Updating a web site for iPad, iPhone and other mobile platforms


The first thing to consider is whether you want to do a simple adjustment of some of your existing site’s parameters, or if you would like to develop another modified mobile-specific site with different page dimensions and possibly slightly alter the link structure and content offerings as well.

Depending on which device you are planning for, the screen resolution will be one of the most important limitations to consider. The iPad has a resolution of 1024 x 768 px and can rotate horizontally or vertically. Many smart phones also rotate but the visible display area at 100% resolution is much smaller than most desktop screens, iPad or other tablets. This is especially important when designing multiple site versions for mobile platforms. Many mobile platforms have their own distinct resolutions, so if you are targeting a particular device for functionality, make sure to find the specific dimensions of that device and accommodate the design as needed.

Another thing to consider is readability of the text at smaller sizes and with smaller screens devoted to reading or browsing. Proper CSS and even customized layouts with appropriate accommodation for text scaling are essential for smooth functionality and maximum usability on mobile devices.

With this reduced screen size, the size and placement of links is also hugely important when it relates to mobile functionality. When designing for smaller screens, the size of the buttons should increase in consideration of the fact that the “cursor” is not a 1 x 1 px mouse pointer, but rather a 100-200 pixel fingertip (roughly) that will have much less precision when clicking between lists of links, especially without extra user scaling. Also, keep in mind that there is no rollover functionality (hover in CSS) so rollover descriptions and additional effects become even more obscured. Consider making links more visible and larger, and link selection simpler also, with fewer options, somewhat more akin to touch-screen kiosks or ATM machines.

Getting slightly into technology, besides a fully redesigned and mobile tailored page layout, you can modify most of a web site’s parameters by creating a separate CSS file and having your web site detect the browser/OS and serve browser specific stylesheets including mobile and iPad versions.

Last but not least in this list of major considerations is the lack of Flash support on Apple’s iOS. I know many other mobile platforms do support Flash, partly as a way to attract customers from the iPad market. However, with this there is also a new wave of HTML 5 technology for many kinds of media files. This is becoming the new standard supported by Apple amongst others. If you are using Flash, a simple static image of the Flash element from the web site is a minimal touch as a placeholder. That way, even if you lose the motion or functionality of the Flash element, you will still maintain some level of consistency with page designs.

The multi-touch, tablet computer surface is a game-changer and has been since the onset of the first iPhone. Within minutes of first engaging with an iPad I inadvertently touched my cinema display to try to pan the screen over. I couldn’t believe it… yet it seemed so intuitive at the same time. With the tablet marketplace and also multi-touch surface technology exploding at the moment, I can’t wait to see the next generation of devices and how they integrate into the fabric of our already technology saturated culture.

For additional information on customizing web sites for mobile applications, contact us with specific inquiries. PERSONE can now offer iOS application development as well, so make sure to ask about that new iPad application that you have been wanting to develop, too! ;)