Serving it up for James Blake Foundation

PERSONE has just been selected to lead the design and branding for the new James Blake Foundation web site and logo. The Foundation will be focused on approximately 3-4 charity, information awareness and fundraiser events per year, including the event it's hosted for several years, Serving for a Cure. Stay tuned for more updates including the new site projected for later in Summer 2011.

Caldo Jewelry Web Site Re-design

The creator behind the elegantly crafted pieces from Caldo Jewelry Design approached PERSONE to re-design their website and update the functionality so they could update it more easily by themselves.

Though we were going to build the site in WordPress as the underlying CMS, we wanted to think outside the box and keep things unique and non-linear. By contrast, we also wanted to keep things anchored and focused within a certain range of offerings. We are going to be implementing an e-commerce element to this site as well, so Caldo can sell pieces directly from their site. In addition a slideshow on the homepage will feature several of the designs from each product category or collection.

We are still in development on this project, and will post updates when there's more news!

ArcTouch Video Reel

ArcTouch, a San Francisco-based mobile application development studio, Our goal was to reposition their marketing focus on agency partnerships, and decided to highlight the many larger brands they have worked and associate the greater name recognition of their clients' brands with their firm's application development services. They have worked with numerous agencies and bigger brands already, and their client list reads like a "who's who" in the advertising industry, something they wanted to impart to the viewers, to encourage them to do business together and to pre-qualify ArcTouch as a premier development partner.

We took individual screenshots and video screen captures of 19 of their branded client applications and composited them into the appropriate devices, making sure to mimic the appropriate display formats and screen sizes as well as possible. We created timed step-throughs of the still images, editing the transitions to go with the beat in the accompanying audio track, and also used the song's timeline to arrange and edit the entire video, synching the visual edits and clips to various parts and transitions within the song.

ArcTouch used this presentation at a conference in Miami on February 25th. It was shown to over 40 different agency CEOs to great response. Over one third of the attendees approached the ArcTouch representative for more information and or to pursue new business together.

More PERSONE project case studies...

Sugar Ray Leonard and CMPR

PERSONE has just teamed up with Los Angeles-based sports-marketing firm, CMPR (cmpr.net) to assist with interactive marketing, creative and production services and maintain their company web site and that of prize-winning boxing legend, Sugar Ray Leonard (sugarrayleonard.net).

We have worked with CMPR before on an advertisement for Moves Magazine and have also developed several projects with another of their clients, a film production company called Red Bird Cinema (redbirdcinema.com).

Stay tuned for actual content updates, as yet we are just announcing the news! ;)