Thursday, February 26, 2009

Disney-owned Ideal Bite partners with PERSONE for online Earth Day Promotion




Ideal Bite, (www.idealbite.com) a company focused on distributing eco-friendly and “light” green living tips via free regional or themed email newsletters, is partnering with PERSONE for the design and production of an integrated promotional campaign designed to increase email registrations and cross-promote the new Disney Nature documentary film release of "Earth" in time for Earth Day 2009.



We’re excited to be a part of this campaign for many reasons… First, it strikes a deep chord to be involved in a good cause, raising visibility and awareness of our planet’s health and vitality. We’re also excited to work with Ideal Bite again and partner with Disney Nature in promotion of their new film. Key elements for the campaign include a co-branded micro-site, banner advertisements, an HTML email and printed mailers.

The promotion, set to launch in late March will raise visibility for Ideal Bite’s web site, increase registration for their email-based tip newsletters, promote Disney Nature’s "Earth," raise environmental awareness and celebrate Earth Day on April 22, 2009.

1 comment:

  1. Wow, this looks fantastic! Congratulations. BTW, your new website design looks very sharp.

    - Erik

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